Struggling to communicate complex ideas to your audience? Explainer videos are the perfect solution. They cut through the clutter by transforming intricate concepts into easy-to-understand, visually engaging stories that stick.
In this Blog, we’ll show you how to create explainer videos that captivate your viewers and convey your message with clarity and impact. Whether you’re new to video marketing or looking to refine your approach, these best practices will help you produce videos that not only grab attention but drive results for your business.
Explainer videos are more than just a passing trend. They play a crucial role in helping businesses communicate their message clearly and effectively. If you’ve never created one, here are a few reasons to consider it:
If your product or service involves intricate concepts, an explainer video simplifies things. Through visuals and narration, these videos make it easy for your audience to quickly grasp what your business offers.
Explainer videos are excellent for grabbing and maintaining attention. By blending visuals, audio, and storytelling, video content keeps viewers engaged longer than text alone. With video marketing on the rise, now is the perfect time to incorporate explainer videos into your strategy!
“Fail to plan, plan to fail” applies perfectly to explainer videos. Pre-production is where you map out your message, understand your audience, and build the foundation for a successful video.
Before diving in, you need to be crystal clear on your message. What problem are you solving, and what do you want your audience to learn? Understanding their needs is key to crafting a video that resonates.
Tailoring your video’s tone and style to your audience strengthens the connection. Whether you’re speaking to tech experts or general consumers, the language you choose will make all the difference.
The script is the heart of any great explainer video. It should be concise, focusing on delivering one main message. Avoid industry jargon or overly technical language, and aim to explain your product or service in a simple, accessible way.
Remember, a straightforward message keeps viewers engaged and encourages them to stay until the call to action.
Once your script is set, storyboarding is the next step. This process helps visualize your ideas, ensuring the pacing aligns with the narrative. Storyboards allow you to fine-tune the video’s structure, making sure it flows smoothly from start to finish.
The animation style you choose will influence how your message is received. Each type serves a different purpose, so it’s important to select one that fits your content and audience.
2D animation is perfect for keeping things simple and is often budget-friendly, making it a popular choice for startups. On the other hand, 3D animation offers a more immersive experience, ideal for industries that need in-depth visual representations, such as tech or engineering.
Whiteboard videos are a great way to break down complicated topics, especially for educational or B2B content. Their minimalist design keeps viewers focused on the core message, making them an effective tool for simplifying information.
While animation is a popular choice, live-action videos can offer a personal touch, creating emotional connections and building trust. These videos are especially useful for showcasing testimonials or case studies, making your brand more relatable.
At the core of every great explainer video is a compelling story. Here are a few ways to ensure your narrative keeps viewers hooked.
Your video should do more than just inform—it should entertain as well. Whether through humor, emotion, or surprise, a balanced mix of education and entertainment ensures your audience stays engaged.
Characters that reflect your audience’s experiences make your video more relatable. By featuring characters with similar challenges or aspirations, you increase the likelihood that viewers will connect with the content and internalize the message.
With your script, storyboard, and animation style in place, it’s time to move into production. Here’s how to ensure a smooth process:
Collaborating with professionals like Brandfarer Studios ensures high-quality production. With expertise in scripting, animation, and sound design, a studio can help elevate your video and ensure it connects with your audience.
Your color palette and visual design should align with your brand. Bold, bright colors can energize the audience, while muted tones convey professionalism. The right design ensures your explainer video not only looks great but also resonates with your viewers.
A clear, engaging voiceover guides your viewers through the video. Pair it with appropriate sound effects and background music to enhance the emotional impact without overshadowing your message.
An excellent explainer video is only effective if people see it. Here are a few distribution strategies to ensure your video reaches your audience:
Don’t forget to optimize your video’s title, description, and tags for SEO. This improves discoverability on platforms like YouTube, ensuring your content gets seen by the right audience. Captions and transcripts can further boost your SEO efforts while making your video more accessible.
Each platform has different format preferences. Vertical videos work well on Instagram and TikTok, while horizontal formats perform better on YouTube and LinkedIn. Customizing your video for each channel will maximize its reach and effectiveness.
With organic reach on social media decreasing, paid ads are an effective way to get your video in front of the right audience. By targeting specific demographics, you can ensure that your video is seen by people who are most likely to engage with your content.
Once your explainer video is live, track its performance by monitoring key metrics like views, engagement rates, and conversions. Use this data to refine your strategy and optimize future videos.
By following these best practices, from pre-production to storytelling and distribution, you can create explainer videos that captivate your audience and drive them to take action.
Ready to make your next explainer video? Brandfarer Studios can help you craft a video that communicates your message clearly and effectively.
